THE INNOVATION EDGE
***NOW A TWO-PART SERIES***
Harness AI for Growth, Efficiency, and Creativity
A Two-Part Masterclass for Entrepreneurs
Entrepreneurs are masters of multitasking, juggling strategy, operations, marketing, and customer relationships all while trying to keep their business moving forward. The challenge? There are only so many hours in the day.
This two-part masterclass series shows you a better way: how to use AI, smart tools, and strategic systems to handle the heavy lifting so you can focus on what matters most - the human side of your business: building relationships, nurturing creativity, and driving growth.
Part 1: Making AI Work for You (Not the Other Way Around) Featuring Sandy Waggett
Wednesday, March 25, 2026 | 4:00-5:00 PM ET
In part one, Mike is joined by marketing strategist and AI consultant Sandy Waggett for a practical look at how entrepreneurs can start leveraging AI in a way that actually makes their business run smoother. This session is about understanding where AI fits in your business strategy and how to avoid overwhelm.
You’ll learn how to:
- See the big picture: understand how AI can free your time and energy
- Identify the right opportunities: where AI can have the biggest impact in your business
- Build a simple, strategic foundation: start using tools without disrupting your workflow
- Think differently about efficiency: shift from doing more to doing what matters most
Part 2: Scaling with AI That Actually Sticks Featuring Jonathan Mast
Date to be announced soon
In part two, Mike is joined by AI strategist and digital authority expert Jonathan Mast to go deeper, moving from understanding to execution. This session is about turning ideas into systems that drive real results.
You’ll learn how to:
- Implement with intention: integrate AI into your daily operations
- Get granular: specific tactics and workflows you can apply immediately
- Unlock creativity at scale: combine human insight with smart systems
- Drive sustainable growth: build processes that evolve with your business
Attend one or both sessions...just don’t miss the opportunity to work smarter, not harder.
Meet Session One Expert
Sandy Waggett
Sandy Waggett is the founder of MSW Interactive Designs and Infinite Yous.
She’s an AI consultant and integrator who helps small business owners harness AI and marketing technologies to save time, increase efficiency, and grow their bottom line.
With more than 30 years as a digital strategist, Sandy speaks to and teaches entrepreneurs how to integrate modern tools into their workflows, optimize business systems, and become AI power users.
She brings practical, hands-on guidance so founders can focus on the human and creative side of their business.
Meet Session Two Expert
Jonathan Mast
Jonathan Mast is the founder of White Beard Strategies and a leading expert in helping entrepreneurs leverage artificial intelligence for business expansion.
He has built a massive following of nearly 600,000 subscribers and community members who turn to him for his practical, results-driven approach to technology.
Jonathan’s mission is to demystify AI, showing teams how to automate tasks, increase profit margins, and deliver higher value.
An engaging keynote speaker, he emphasizes that AI is a tool to amplify human skill rather than replace it. He specializes in teaching businesses how to integrate AI to master complex systems and accelerate financial growth.
Meet your Host for this Series
Mike Michalowicz
Mike Michalowicz is a bestselling author, entrepreneur, and creator of Profit First, the cash flow system used by more than a million business owners to build lasting profitability. By age 35, he built and sold two multimillion-dollar companies, then lost everything as an angel investor. That setback became his breakthrough.
Determined to rebuild smarter, Mike has dedicated his career to helping entrepreneurs regain control of their time, money, and energy through simple, practical systems. He is the author of All In, Clockwork, Fix This Next, The Pumpkin Plan, and his latest book, The Money Habit, offers a new take on personal finance.
Relentlessly curious, Mike runs multiple companies and partners in many more, using them as live labs to test what works in the real world. His exploration of AI led to dozens of experiments and ultimately to his first AI tool, AI + The Guy, which combines the teachings from his books with live monthly access to ask him anything.
Mike also hosts two popular podcasts, Don't Write THAT Book and Becoming Self Made and is a sought-after speaker known for his practical, no-BS approach to business and life.
Implementing strategies for success
What you can expect from this actionable series
- Engaging discussion on balancing strategy, systems, and execution for small business growth
- Real-world examples from Mike’s businesses showing what works…and what doesn’t
- Actionable insights from Jonathan on strategic AI adoption and digital authority building
- Practical guidance from Sandy on integrating AI and marketing systems effectively
- Live Q&A to answer your specific business challenges