THE FIRST STEP IS
GETTING NOTICED.
THE SECOND IS
GETTING BUSINESS.
In Get Different, Mike Michalowicz reinvents the way marketing is done. In it, you will discover the most effective and radically simple marketing system in existence.
Told with the same humor and straight-talk that's gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- 1. Does it DIFFERENTIATE?
- 2. Does it ATTRACT?
- 3. Does it DIRECT?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers — the long-anticipated answer to the defining business challenge of our time.
THE FIRST STEP IS
GETTING NOTICED.
THE SECOND IS
GETTING BUSINESS.
In Get Different, Mike Michalowicz reinvents the way marketing is done. In it, you will discover the most effective and radically simple marketing system in existence.
Told with the same humor and straight-talk that's gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- 1. Does it DIFFERENTIATE?
- 2. Does it ATTRACT?
- 3. Does it DIRECT?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers — the long-anticipated answer to the defining business challenge of our time.
GET THE MANUSCRIPT
Be one of only 250 people to own a limited edition, bound manuscript of Get Different. Your book will include a certificate of authenticity, signed and numbered by Mike Michalowicz, himself. Read a sneak preview of Get Different below…
GET THE MANUSCRIPT
Be one of only 250 people to own a limited edition, bound manuscript of Get Different. Your book will include a certificate of authenticity, signed and numbered by Mike Michalowicz, himself. Read a sneak preview of Get Different below…
INTRODUCTION
Y
eah, no.
Introduction schmintroduction. Let’s cut to the chase.
You and I have a crucial job to do— as in the life or
death of your business kind of crucial.
You offer something people need, something a lot of people
will love. Or at least something a lot of people would love, if
only they knew about it.
What good is your offer if no one knows it exists?
The lack of marketing— good, effective, different marketing—
is the driving reason for small business mediocrity and stunted
growth. Too many great products and services languish in ob-
scurity. We will not stand for that. By the end of this book, we
are going to make sure you get noticed and get results in a
crowded market— no matter what.
Are you ready?
Let’s market the shit out of your business!
NEXT, READ CHAPTER ONE YOUR RESPONSIBILITY TO MARKET…
INTRODUCTION
Yeah, no.
Introduction schmintroduction. Let’s cut to the chase.
You and I have a crucial job to do— as in the life or death of your business kind of crucial.
You offer something people need, something a lot of people will love. Or at least something a lot of people would love, if only they knew about it.
What good is your offer if no one knows it exists?
The lack of marketing— good, effective, different marketing— is the driving reason for small business mediocrity and stunted growth.
Too many great products and services languish in obscurity. We will not stand for that.
By the end of this book, we are going to make sure you get noticed and get results in a
crowded market— no matter what.
Are you ready?
Let’s market the shit out of your business!
NEXT, READ CHAPTER ONE YOUR RESPONSIBILITY TO MARKET…
INTRODUCTION
Yeah, no.
Introduction schmintroduction. Let’s cut to the chase. You and I have a crucial job to do— as in the life or death of your business kind of crucial.
You offer something people need, something a lot of people will love. Or at least something a lot of people would love, if only they knew about it. What good is your offer if no one knows it exists?
The lack of marketing— good, effective, different marketing— is the driving reason for small business mediocrity and stunted growth. Too many great products and services languish in obscurity. We will not stand for that. By the end of this book, we are going to make sure you get noticed and get results in a crowded market— no matter what.
Are you ready?
Let’s market the shit out of your business!
NEXT, READ CHAPTER ONE YOUR RESPONSIBILITY TO MARKET…
THE AUTHOR
MIKE MICHALOWICZ
By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had identified the formula for success, Mike became a small business angel investor… and proceeded to lose his entire fortune. Then, he started all over again, driven to find better ways to grow healthy and strong companies. Mike became a business author with a clear mission:
Eradicate entrepreneurial poverty.
“As an entrepreneur myself, I know the struggles all too well. I've devoted my life to making entrepreneurship simple.”
THE AUTHOR
MIKE MICHALOWICZ
By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had identified the formula for success, Mike became a small business angel investor… and proceeded to lose his entire fortune. Then, he started all over again, driven to find better ways to grow healthy and strong companies. Mike became a business author with a clear mission:
Eradicate entrepreneurial poverty.
