BUILD TO SELL, OPERATE TO PROFIT
How to Position Your Business to Sell (Even If You Never Plan to)
What if the smartest way to grow your business was to build it like you’re going to sell it? (Even if you never plan to.)
Most business owners only think about exiting when they’re totally burned out, when they have to get out. But by then, it’s too late to do it well.
Instead of waiting until you're exhausted to think about an exit, consider building a business that’s ready to sell from day one. Here’s the secret: it’s not really about selling at all. It’s about creating a company that’s healthy, self-sustaining, and wildly profitable, with or without you.
In this powerful, live session, Jessica Fialkovich (exit expert and bestselling author of Getting the Most for Selling Your Business) teams up with Mike Michalowicz (serial entrepreneur and bestselling author of several business books including Profit First, Clockwork, and All In) to give you the real-world roadmap for building a business that works whether you sell it, scale it, or keep it forever.
You’ll walk away with:
- A fresh lens on why building with “exit in mind” is the best growth strategy, even if you’re all-in on your business
- Real-world tactics to make your business more valuable and more fun to run
- Systems that reduce founder dependence and increase long-term profitability
- What buyers actually look for (and how to apply that insight even if you're not selling)
- How to mentally and strategically prepare for your next chapter—on your terms
Whether you're scaling fast or starting to think about your future, this conversation will shift how you lead, grow, and create lasting value.
Join us and get the clarity, tools, and mindset to make your business stronger—starting today.
Live Webinar
Monday, August 11, 2025 at 1pm (eastern)
Meet
Jessica Fialkovich
Jessica Fialkovich is a business exit expert, keynote speaker, and award-winning entrepreneur on a mission to help small business owners build and sell businesses on their own terms.
As the founder of Exit Factor, Jessica has helped thousands of owners grow profitably and prepare for a successful exit—regardless of business size. She’s personally overseen over 1,500 exits, completed 22 acquisitions, and co-founded seven companies, including the top-performing team at Transworld Business Advisors, the world’s #1 M&A firm.
Through her family office, Prospere Companies, she now mentors franchisees across 70+ territories and manages multiple business holdings. A #1 bestselling author and sought-after speaker, Jessica is also a CEPA and CBI, and an alum of the Entrepreneurial Masters Program at MIT.
She lives in Dallas with her husband and business partner, Al, their son, and two dogs—and yes, she’s a proud Bruce Springsteen superfan (50+ concerts and counting).
Meet
Mike Michalowicz
Mike Michalowicz is a bestselling author, entrepreneur, and creator of Profit First, the cash flow system used by over a million business owners to build lasting profitability. By age 35, he had built and sold two multimillion-dollar companies, then lost everything as an angel investor. That breakdown became his breakthrough.
Determined to rebuild smarter, Mike dedicated his career to helping entrepreneurs regain control of their time, money, and energy through simple, effective systems. He’s the author of All In, Clockwork, Fix This Next, The Pumpkin Plan, and the upcoming The Money Habit, a new take on personal finance.
Mike runs multiple companies and partners in many more, using them as live labs to test what works in the real world. He’s also the host of the upcoming TV show and a sought-after speaker known for his practical, no-BS approach to business.
Whether on stage or behind the scenes, Mike’s mission is clear: to simplify entrepreneurship and help people create lives they’re proud to live.
Implementing strategies for success
What you can expect from this actionable session:
- Insights from experts who’ve built, scaled, and sold businesses
- Strategies from Jessica and Mike’s lived experience, not theory
- Actionable steps to increase your business’s value whether or not you ever plan to sell
- A mindset shift around ownership, profitability, and long-term freedom
- Proven systems to reduce founder dependency and grow a self-sustaining business
- A live Q&A session with Jessica and Mike
- Tools and takeaways you can start implementing the very same day