NORMS MAKE YOU...NORMAL
Break the Rules and Redefine What’s Possible
Following traditional rules gets you only only so far. You think you're doing the right thing by:
Staying consistent ✓
Working hard ✓
Following the system ✓
Staying disciplined ✓
But here you are, feeling like you're in a bit of a rut and asking yourself, "Is this as good as it gets?'.
It's normal. It happens. And it's usually a cycle. But you can break it.
It's time to rebel against standard norms and practices that equate to mediocrity. Bye bye, average results. See you later, boring norms. It's time to say hello to habits that lead to financial and personal success and happiness.
Join Mike Michalowicz as he leads a fast-moving, unfiltered discussion with Michael Bungay Stanier (MBS) and Jonathan Goodman, three voices known for challenging conventional wisdom and offering radically practical alternatives for building your network, bank account, and health.
You’ll leave knowing how to:
- Leave behind the “good advice” that’s quietly capping your growth
- Replace rigid systems with flexible, flowing, high-impact frameworks
- Choose the work that creates visible, tangible, transformative results, not invisible incremental gains
Live One-Hour Webinar
Monday, June 1, 2026 at 7:00pm (eastern)
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Meet The Experts
Meet
Jonathan Goodman
Jonathan Goodman is an entrepreneur, coach, and the author of Unhinged Habits, where he challenges traditional thinking around consistency, discipline, and productivity.
He founded the Personal Trainer Development Center, which sold educational materials to over 65,000 personal trainers.
Jonathan is known for his irreverent, exploratory, and highly practical approach to behavior change. He pushes back on rigid systems and conventional advice, showing entrepreneurs how to focus on flexible, effective actions that actually produce results.
Based in Toronto, he has enjoyed the last 13 winters living in different countries. Jon will be calling in from Kamakura, Japan, where he is living for three months with his wife and three young kids.
Meet
Michael
Bungay Stanier
Michael Bungay Stanier is a coach, speaker, and the author of The Coaching Habit, the best-selling coaching book of this century, with over 1.5 million copies sold.
He is the founder of Box of Crayons, which has helped organizations around the world make coaching an essential leadership skill.
Michael is known for his practical, humorous, and deeply human approach to leadership and behavior change. His work focuses on helping people do less of what doesn’t matter and more of what does, unlocking better conversations and stronger relationships at work.
A former Rhodes Scholarship recipient, Michael now splits his time between writing, speaking, and hosting the Change Signal podcast.
He works with organizations globally from his home base in Toronto, Canada.
Meet
Mike Michalowicz
Mike Michalowicz is a bestselling author, entrepreneur, and creator of Profit First, the cash flow system used by over a million business owners to build lasting profitability. By age 35, he had built and sold two multimillion-dollar companies, then lost everything as an angel investor. That breakdown became his breakthrough.
Determined to rebuild smarter, Mike dedicated his career to helping entrepreneurs regain control of their time, money, and energy through simple, effective systems. He’s the author of All In, Clockwork, Fix This Next, The Pumpkin Plan. His latest book, The Money Habit, offers a new take on personal finance.
Mike runs multiple companies and partners in many more, using them as live labs to test what works in the real world. He’s also the host of two popular podcasts, Don't Write THAT Book and Becoming Self Made. He is a sought-after speaker known for his practical, no-BS approach to business and life.
Ditch the Defaults
Proven Moves to Bust Out of the Status Quo
- A candid, contrarian conversation about why most modern self-help advice fails real humans because it’s not designed for the real world
- Insights from MBS on doing less (but better) to unlock performance
- Strategies from Jonathan Goodman on abandoning consistency in favor of intense seasons of transformative growth
- Real-world examples from Mike Michalowicz on breaking financial “rules” to build profit and freedom
- Live Q&A focused on challenging assumptions, not reinforcing them
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